About Us

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Our Family

Cuellar & Associates began 30 years ago with one man’s dream.

One division, one product, and one company.

Fast forward and Cuellar & Associates has expanded beyond San Antonio and now comprises 24 divisions across 5 locations, and 12 subsidiary companies that handle every financial product and service except banking.

We offer our customers the unique opportunity to consolidate all their insurance and financial needs by providing all these services in one place. 

We pride ourselves in our philosophy of “The Customer Comes First”.

Since 1991, Cuellar & Associates has continued to offer the highest level of customer service and customization to all of our products and services no matter the client.

Every one of our leadership team are experts in their division, dedicated to finding the best policies for our customers. We work with our customers to identify the best plan, price and policy to suit their current need. Whether it be a municipality, company, or a growing family, Cuellar & Associates has you covered in every aspect and with every product.

We hope to have you join our family very soon!

Our People

Photo of Roland Cuellar, Sr.
Roland Cuellar, Sr.

President & CEO

Roland Cuellar, Jr.
Roland Cuellar, Jr.

Chief Operating Officer

Photo of Laura Sanchez
Laura J. Sanchez

Executive Assistant to The President & CEO

Photo of Leslie Escobedo-Torres
Leslie Escobedo-Torres

Agency Development Manager

Photo of Jaime Jaimez Jr
Jaime Jaimez, Jr.

Human Resources/
Accounting Manager

Patrick Mason

HR Assistant

Robert Lenhardt

Director of Legal Affairs

Mark Valentine

Retirement Plans Sales Manager

Armando Garcia

Individual Health Sales Manager

Kevin Bloomquist

Administration- Weslaco

Debra Perez

Employee Benefits- EA

Noelia Martinez

Admin Assistant- Weslaco

Public Relations

Marco Mancillas

Director of Public Relations & Public Affairs

Photo of Christy Merendon
Christy Merendon

RFP/Health Benefits Contract Administrator.

Priscilla Beckelhymer

Public Relations & Affairs Specialist- Laredo

Angelina Villarreal

Public Relations & Affairs Specialist

Data Management

Megan Renee Flores

Data Manager

Mayank Dahiya

Data Extractor

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Erik Faz

Customer Service Representative

Photo of Heidi Way
Heidi Way

Data Extractor

Angela Guerrero
Data Extractor
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Rosemarie Calderon

Data Extractor

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Bill Sebring

Data Extractor

Gina Garcia
Data Extractor
Jacob Thomas
Data Extractor
Micheal De Leon
Data Extractor
Christopher Robles

Data Extractor 

Sam Ferdin

Data Extractor

General Agency

Ginger Simmons

Life Administrative Assistant

Ignacio Almaguer

Life Insurance Sales Manager (Weslaco)

Joe Koch

GA Sales Trainer & Manager

Mercedes Granados

Life Insurance Underwriting Assistant

Daniel Tagawa

Life Administrative Support

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Enrique (Quique) Martin

Life Insurance Services Professional

Photo of Zachary Martinez
Zachary Martinez

Financial Service Professional

Adolio Garcia III

Life Insurance Professional- Weslaco

Esmeralda Salinas

Life Insurance Professional- Weslaco

Property & Casualty

Erin Dunham

Property & Casualty (Commercial Lines) Manager

Mark Perez

Personal Lines Producer- Weslaco

Chelsea Ramey

Personal Lines Sales Support

Manuel “Manny”  Iruegas

Commercial Lines Sales Producer

Jessica Paz

Commercial Lines Account Producer – Weslaco

J.R Todd

Commercial P&C Sales Manager

Photo of Joe Sanchez
Joe Sanchez

Commercial Lines Account Manager

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Marguerite “Rita” Smith

Commercial Lines Account Manager

Lillie Briones

Commercial Lines Assistant

Perla Tovar

Commercial Lines Customer Service Rep.


Micah Hager

Director of Medicare

Travis Edwards

Medicare Sales Agent

Lawrence Keele

Medicare Sales Consultant- Corpus Christi

Cuellar Wealth Management

Juan Cisneros
Client Services Associate

Cuellar Media LLC

Maria F. Nolasco

Director of Trade Shows

Blake Carpenter

Social Media Strategist

Photo of Erica Rempel
Erica Rempel

Social Media Manager

Victor Hernandez

Graphic Designer

Joel Pena

Videographer- Editor

Cody Johnston

Content Writer

Maria Vargas

Marketing Assistant


David Cohen

GA Recruiting Manager

Justin Thacker


Anthony Ortiz

GA Recruiter

Employee Benefits

Photo of Tammy Contreras
Tammy Contreras

Group Benefits Renewal Manager

Kathleen Guidry

Supplemental Sales Advisor

JR Spriggs

Supplemental Sales Advisor

Mark Ludwick

EB Sales Large Group

Kristen Kaser

Individual Health Agent

Office (Technical/

Photo of Dale R Westendorf
Dale R. Westendorf

IT Manager

Photo of April Thompson
April Thompson


Kjarra Salas


Emily Anciso

Receptionist- Weslaco

Diane Alvarado

CV – Receptionist

Products and Services Custom Tailored for You

Offering over 400 products from over 100 companies Cuellar and Associates offers unparalleled customization. Let us help you find the perfect solution.

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