About Us

Today, Cuellar & Associates encompasses 12 subsidiary companies, 21 divisions, 5 locations, and every product and service within the spectrum of finance except banking.  A promising future with San Antonio’s trust in wealth management, home and auto insurance, and over 400 products from 100 companies becomes available to San Antonio families!

Roland Cuellar Jr joins the family business and begins the groundwork of expansion, while heading the GA division.

Roland was ordained a minister and founded four nonprofits: Solid Rock Ministries, Solid Rock Christian Church of Runge, Ramon Gonzalez Outreach, and The Clara Cuellar Foundation.

Roland opened his first office in San Antonio’s Northwest Atrium where Cuellar & Associates officially became a 15-employee company.  Added Property and Casualty to our services, as well as opening a Weslaco Office, adding Commercial and Municipal services and products.

After one full year in the Life Insurance sales business, Roland was awarded the top selling agent in the Nation for Connecticut Mutual Life Insurance Co. He was also the youngest agent to receive the award in company history.  He continued to focus on selling Life DI and Annuities to individuals.

Roland begins full-time as a life insurance sales agent, selling only life DI and annuities to individuals. With virtually no market, Roland began in Mercedes, Texas where he would travel from San Antonio to the Rio Grande Valley to prospect.

Roland Cuellar Sr. is accepted into Connecticut Mutual Life Insurance Co. internship while a senior at UTSA. The focus on processing life insurance applications sharpened his eye for what to look for when putting together a comprehensive life insurance plan, the factors that affect premiums, and how to navigate the complicated process for his clients.