About Us

2021

Today, Cuellar & Associates encompasses 12 subsidiary companies, 21 divisions, 5 locations, and every product and service within the spectrum of finance except banking. A promising future with San Antonio’s trust in wealth management, home and auto insurance, and over 400 products from 100 companies becomes available to San Antonio families!

2018

Roland Cuellar Jr joins the family business and begins the groundwork of expansion, while heading the GA division.

2006

Roland was ordained a minister and founded four nonprofits: Solid Rock Ministries, Solid Rock Christian Church of Runge, Ramon Gonzalez Outreach, and The Clara Cuellar Foundation.

2003

Roland opened his first office in San Antonio’s Northwest Atrium where Cuellar & Associates officially became a 15-employee company. Added Property and Casualty to our services, as well as opening a Weslaco Office, adding Commercial and Municipal services and products.

1992

After one full year in the Life Insurance sales business, Roland was awarded the top selling agent in the Nation for Connecticut Mutual Life Insurance Co. He was also the youngest agent to receive the award in company history. He continued to focus on selling Life DI and Annuities to individuals.

1991

Roland begins full-time as a life insurance sales agent, selling only life DI and annuities to individuals. With virtually no market, Roland began in Mercedes, Texas where he would travel from San Antonio to the Rio Grande Valley to prospect.

1991

Roland Cuellar Sr. is accepted into Connecticut Mutual Life Insurance Co. internship while a senior at UTSA. The focus on processing life insurance applications sharpened his eye for what to look for when putting together a comprehensive life insurance plan, the factors that affect premiums, and how to navigate the complicated process for his clients.

Our Family

Cuellar & Associates began 30 years ago with one man’s dream.

One division, one product, and one company.

Fast forward and Cuellar & Associates has expanded beyond San Antonio and now comprises 24 divisions across 5 locations, and 12 subsidiary companies that handle every financial product and service except banking.

We offer our customers the unique opportunity to consolidate all their insurance and financial needs by providing all these services in one place.

We pride ourselves in our philosophy of “The Customer Comes First”.

Since 1991, Cuellar & Associates has continued to offer the highest level of customer service and customization to all of our products and services no matter the client.

Every one of our leadership team are experts in their division, dedicated to finding the best policies for our customers. We work with our customers to identify the best plan, price and policy to suit their current need. Whether it be a municipality, company, or a growing family, Cuellar & Associates has you covered in every aspect and with every product.

We hope to have you join our family very soon!

Our People

Roland Cuellar, Sr.

President & CEO

Roland Cuellar, Jr.

Chief Operating Officer

Laura J. Sanchez

Executive Assistant to The President & CEO

Leslie Escobedo-Torres

Agency Development Manager

Jaime Jaimez, Jr.

Human Resources/
Accounting Manager

Patrick Mason

HR Assistant

Robert Lenhardt

Director of Legal Affairs

Mark Valentine

Retirement Plans Sales Manager

Armando Garcia

Individual Health Sales Manager

Kevin Bloomquist

Administration- Weslaco

Debra Perez

Employee Benefits- EA

Noelia Martinez

Admin Assistant- Weslaco

Public Relations

Marco Mancillas

Director of Public Relations & Public Affairs

Christy Merendon

RFP/Health Benefits Contract Administrator.

Priscilla Beckelhymer

Public Relations & Affairs Specialist- Laredo

Angelina Villarreal

Public Relations & Affairs Specialist

Data Management

Megan Renee Flores

Data Manager

Mayank Dahiya

Data Extractor

Erik Faz

Customer Service Representative