About Us

2021

Today, Cuellar & Associates encompasses 12 subsidiary companies, 21 divisions, 5 locations, and every product and service within the spectrum of finance except banking. A promising future with San Antonio’s trust in wealth management, home and auto insurance, and over 400 products from 100 companies becomes available to San Antonio families!

2018

Roland Cuellar Jr joins the family business and begins the groundwork of expansion, while heading the GA division.

2003

Roland opened his first office in San Antonio’s Northwest Atrium where Cuellar & Associates officially became a 15-employee company. Added Property and Casualty to our services, as well as opening a Weslaco Office, adding Commercial and Municipal services and products.

1992

After one full year in the Life Insurance sales business, Roland was awarded the top selling agent in the Nation for Connecticut Mutual Life Insurance Co. He was also the youngest agent to receive the award in company history. He continued to focus on selling Life DI and Annuities to individuals.

1991

Roland begins full-time as a life insurance sales agent, selling only life DI and annuities to individuals. With virtually no market, Roland began in Mercedes, Texas where he would travel from San Antonio to the Rio Grande Valley to prospect.

1991

Roland Cuellar Sr. is accepted into Connecticut Mutual Life Insurance Co. internship while a senior at UTSA. The focus on processing life insurance applications sharpened his eye for what to look for when putting together a comprehensive life insurance plan, the factors that affect premiums, and how to navigate the complicated process for his clients.

Our Family

Cuellar & Associates began 30 years ago with one man’s dream.

One division, one product, and one company.

Fast forward and Cuellar & Associates has expanded beyond San Antonio and now comprises 24 divisions across 5 locations, and 12 subsidiary companies that handle every financial product and service except banking.

We offer our customers the unique opportunity to consolidate all their insurance and financial needs by providing all these services in one place.

We pride ourselves in our philosophy of “The Customer Comes First”.

Since 1991, Cuellar & Associates has continued to offer the highest level of customer service and customization to all of our products and services no matter the client.

Every one of our leadership team are experts in their division, dedicated to finding the best policies for our customers. We work with our customers to identify the best plan, price and policy to suit their current need. Whether it be a municipality, company, or a growing family, Cuellar & Associates has you covered in every aspect and with every product.

We hope to have you join our family very soon!

EXECUTIVE TEAM

Alamo Area – San Antonio Office

Roland Cuellar, Sr.

President & CEO

Roland Cuellar, Jr.

Chief Operating Officer

Laura J. Sanchez

Executive Assistant to The President & CEO

Ashley Navarro

Executive Assistant to the President / Life Agent

David Cohen

Patrick Mason

HR Assistant

Blanca Martinez

Bookkeeper

Rio Grand Valley – Weslaco Office

Kevin Bloomquist

Director of Operations – RGV

Noelia Martinez

Executive Assistant – RGV

South Texas – Laredo Office

Priscilla Beckelhymer

Regional Vice President – South Texas

Miriam Talamas

Executive Assistant to Priscilla Beckelhymer – South Texas

Public Relations

Rio Grand Valley – Weslaco Office

Marco Mancillas

Director of Public Relations & Public Affairs

Angelina Villarreal

Public Relations & Affairs Specialist – RGV

Maria Sanchez

Lead Generation Specialist – RGV

Alamo Area – San Antonio Office

Christy Merendon

RFP / Health Benefits Contract Administrator

Mariah Briones

Public Relations & Affairs Assistant

Data Management

Alamo Area – San Antonio Office

Megan Renee Flores

Data Manager

Erik Faz

Data Specialist

Heidi Way

Data Specialist

Angela Guerrero

Data Specialist

Gina Garcia

Data Specialist

Michael “Mike” De Leon

Data Specialist

Christopher Robles

Data Specialist

Sam Ferdin

Data Specialist

Irma Sanchez

Data Specialist

Vanessa Mehdi

Data Specialist

General Agency

Alamo Area – San Antonio Office

Joe Koch

Director SA – RGV

Frenchie Guajardo

Life Insurance Professional

Bobic Alva

Life Insurance Professional

Rio Grand Valley – Weslaco Office

Esmeralda Salinas

Life Insurance Professional – RGV

Property & Casualty

Alamo Area – San Antonio Office

J.R Todd

Commercial Lines Sales Producer

Lillie Briones

Commercial Lines Assistant

Martha Thomas

Personal Lines Customer Service Representative

Rio Grand Valley – Weslaco Office

Jessica Paz

Commercial Lines Account Producer – RGV

Melinda Navarro

Personal Lines Account Manager – RGV

Medicare

Alamo Area – San Antonio Office

Micah Hager

Director of Medicare

Travis Edwards

Medicare Sales Agent

Enrique (Quique) Martin

Medicare Sales Agent

Patricia Duran

Medicare Sales Agent – RGV

Cuellar Wealth Management

Alamo Area – San Antonio Office

Juan Cisneros

Client Services Associate

Cuellar Media LLC

Alamo Area – San Antonio Office

Maria F. Nolasco

Director of Trade Shows

Victor Hernandez

Graphic Designer

Recruiting

Alamo Area – San Antonio Office

Kirstynn Miller

Director of Recruiting

Employee Benefits

Alamo Area – San Antonio Office

Gilbert Serna

EB Sales Manager

Tammy Contreras

Group Benefits Renewal Manager

Monique Monreal

Employee Benefits Account Manager

SUPPLEMENTAL Benefits

Alamo Area – San Antonio Office

John Bodker II

Director of Supplemental Benefits

Debra Perez

Supplemental Benefits – EA

Rebecca Barry

Supplemental Benefits – EA

Francisco Mendez

Supplemental Benefits Enrollment Manager

Mark Ludwick

Sales Large Group

Guillermo Martinez

Employee Benefits Case Manager

Kathleen Guidry

Supplemental Benefits Sales Advisor

Ron Zullo

Supplemental Benefits Sales Advisor

Jason Bodker

EB Enrollment Representative

Office (Technical/
Administrative)

Alamo Area – San Antonio Office

Dale R. Westendorf

IT Manager

Analea Latimer

Administrative Receptionist – NW Atrium

Louis “Lou” Ferdin

Chauffeur

Diane Alvarado

Receptionist – City View

Rio Grande Valley – Weslaco Office/Roma

Emily Anciso

Receptionist – RGV Weslaco

Maria Alviso

Receptionist – RGV Roma

Products and Services Custom Tailored for You

Offering over 400 products from over 100 companies Cuellar and Associates offers unparalleled customization. Let us help you find the perfect solution.