About Us

family smiling. about-cuellar-associates-san-antonio

Our Family

Cuellar & Associates began 30 years ago with one man’s dream.

One division, one product, and one company.

Fast forward and Cuellar & Associates has expanded beyond San Antonio and now comprises 24 divisions across 5 locations, and 12 subsidiary companies that handle every financial product and service except banking.

We offer our customers the unique opportunity to consolidate all their insurance and financial needs by providing all these services in one place. 

We pride ourselves in our philosophy of “The Customer Comes First”.

Since 1991, Cuellar & Associates has continued to offer the highest level of customer service and customization to all of our products and services no matter the client.

Every one of our leadership team are experts in their division, dedicated to finding the best policies for our customers. We work with our customers to identify the best plan, price and policy to suit their current need. Whether it be a municipality, company, or a growing family, Cuellar & Associates has you covered in every aspect and with every product.

We hope to have you join our family very soon!

Our People

Photo of Roland Cuellar, Sr.
Roland Cuellar, Sr.

President & CEO

Roland Cuellar, Jr.
Roland Cuellar, Jr.

Chief Operating Officer

Photo of Laura Sanchez
Laura J. Sanchez

Executive Assistant to The President & CEO

Photo of Leslie Escobedo-Torres
Leslie Escobedo-Torres

Agency Development Manager

Patrick Mason

HR Assistant

Kevin Bloomquist

Director of Operations- RGV

Debra Perez

Employee Benefits- EA

Ashley Navarro

Life Agent/ EA to Roland Sr.

Gilbert Serna

EB Sales Manager

Noelia Martinez

Executive Assistant- RGV

Kirstynn Miller

Executive Assistant

Blanca Martinez


Public Relations

Marco Mancillas

Director of Public Relations & Public Affairs

Photo of Christy Merendon
Christy Merendon

RFP/Health Benefits Contract Administrator.

Priscilla Beckelhymer

Public Relations & Affairs Specialist- Laredo

Angelina Villarreal

Public Relations & Affairs Specialist

Mariah Briones

Public Relations & Affairs Assistant

Data Management

Megan Renee Flores

Data Manager

Photo of Erik Faz
Erik Faz

Customer Service Representative

Photo of Heidi Way
Heidi Way

Data Specialist

Angela Guerrero
Data Specialist
Photo of Rosemarie Calderon
Rosemarie Calderon

Data Specialist

Gina Garcia
Data Specialist
Michael “Mike” De Leon
Data Specialist
Christopher Robles

Data Specialist

General Agency

Joe Koch

Director SA-RGV

Ignacio Almaguer

Life Insurance Sales Manager (Weslaco)

Ginger Simmons

Life Administrative Assistant

Esmeralda Salinas

Life Insurance Professional- Weslaco

Frenchie Guajardo
Life Insurance Professional
Bobic Alva
Life Insurance Professional

Property & Casualty

Jessica Paz

Commercial Lines Account Producer – Weslaco

J.R Todd

Commercial P&C Sales Manager

Photo of Joe Sanchez
Joe Sanchez

Commercial Lines Account Manager

Perla Tovar

Personal Lines Account Manager

Lillie Briones

Commercial Lines Assistant


Micah Hager

Director of Medicare

Travis Edwards

Medicare Sales Agent

Patricia Duran

RGV- Medicare Sales Consultant

Photo of Enrique Martin
Enrique (Quique) Martin

Life Insurance Services Professional

Cuellar Wealth Management

Juan Cisneros
Client Services Associate

Cuellar Media LLC

Maria F. Nolasco

Director of Trade Shows

Victor Hernandez

Graphic Designer


David Cohen

GA Recruiting Manager

Employee Benefits

John Bodker II

Director of Group Benefits 

Photo of Tammy Contreras
Tammy Contreras

Group Benefits Renewal Manager

Francisco Mendez

Supplemental Benefits Enrollment Manager

Mark Ludwick

EB Sales Large Group

Kathleen Guidry

Supplemental Sales Advisor

Jason Bodker

EB Enrollment Representative

Guillermo Martinez

Employee Benefits Case Manager

Ruben Cantu Jr.

Supplemental- Weslaco

Office (Technical/

Photo of Dale R Westendorf
Dale R. Westendorf

IT Manager

Kjarra Salas

Receptionist – Northwest Atrium

Emily Anciso

Receptionist- Weslaco

Diane Alvarado

 Receptionist – City View

Louis “Lou” Ferdin


Products and Services Custom Tailored for You

Offering over 400 products from over 100 companies Cuellar and Associates offers unparalleled customization. Let us help you find the perfect solution.

Call Now Button Skip to content