About Us


Today, Cuellar & Associates encompasses 12 subsidiary companies, 21 divisions, 5 locations, and every product and service within the spectrum of finance except banking.  A promising future with San Antonio’s trust in wealth management, home and auto insurance, and over 400 products from 100 companies becomes available to San Antonio families!


Roland Cuellar Jr joins the family business and begins the groundwork of expansion, while heading the GA division.


Roland opened his first office in San Antonio’s Northwest Atrium where Cuellar & Associates officially became a 15-employee company.  Added Property and Casualty to our services, as well as opening a Weslaco Office, adding Commercial and Municipal services and products.


After one full year in the Life Insurance sales business, Roland was awarded the top selling agent in the Nation for Connecticut Mutual Life Insurance Co. He was also the youngest agent to receive the award in company history.  He continued to focus on selling Life DI and Annuities to individuals.


Roland begins full-time as a life insurance sales agent, selling only life DI and annuities to individuals. With virtually no market, Roland began in Mercedes, Texas where he would travel from San Antonio to the Rio Grande Valley to prospect.


Roland Cuellar Sr. is accepted into Connecticut Mutual Life Insurance Co. internship while a senior at UTSA. The focus on processing life insurance applications sharpened his eye for what to look for when putting together a comprehensive life insurance plan, the factors that affect premiums, and how to navigate the complicated process for his clients.

family smiling. about-cuellar-associates-san-antonio

Our Family

Cuellar & Associates began 30 years ago with one man’s dream.

One division, one product, and one company.

Fast forward and Cuellar & Associates has expanded beyond San Antonio and now comprises 24 divisions across 5 locations, and 12 subsidiary companies that handle every financial product and service except banking.

We offer our customers the unique opportunity to consolidate all their insurance and financial needs by providing all these services in one place. 

We pride ourselves in our philosophy of “The Customer Comes First”.

Since 1991, Cuellar & Associates has continued to offer the highest level of customer service and customization to all of our products and services no matter the client.

Every one of our leadership team are experts in their division, dedicated to finding the best policies for our customers. We work with our customers to identify the best plan, price and policy to suit their current need. Whether it be a municipality, company, or a growing family, Cuellar & Associates has you covered in every aspect and with every product.

We hope to have you join our family very soon!


Alamo Area – San Antonio Office
Photo of Roland Cuellar, Sr.
Roland Cuellar, Sr.

President & CEO

Roland Cuellar, Jr.
Roland Cuellar, Jr.

Chief Operating Officer

Photo of Laura Sanchez
Laura J. Sanchez

Executive Assistant to The President & CEO

Ashley Navarro

Executive Assistant to the President / Life Agent

Rio Grand Valley – Weslaco Office
Kevin Bloomquist

Director of Operations – RGV

Noelia Martinez

Executive Assistant – RGV

South Texas – Laredo Office
Priscilla Beckelhymer

Regional Vice President – South Texas

Miriam Talamas

Executive Assistant to Priscilla Beckelhymer – South Texas

Public Relations

Rio Grand Valley – Weslaco Office
Marco Mancillas

Director of Public Relations & Public Affairs

Angelina Villarreal

Public Relations & Affairs Specialist – RGV

Maria Sanchez

Lead Generation Specialist – RGV

Alamo Area – San Antonio Office
Photo of Christy Merendon
Christy Merendon

RFP / Health Benefits Contract Administrator

Mariah Briones

Public Relations & Affairs Assistant

Data Management

Alamo Area – San Antonio Office
Megan Renee Flores

Data Manager

Photo of Erik Faz
Erik Faz

Data Specialist

Photo of Heidi Way
Heidi Way

Data Specialist

Angela Guerrero
Data Specialist
Gina Garcia
Data Specialist
Michael “Mike” De Leon
Data Specialist
Christopher Robles

Data Specialist

Sam Ferdin

Data Specialist

General Agency

Alamo Area – San Antonio Office
Joe Koch

Director SA – RGV

Frenchie Guajardo
Life Insurance Professional
Bobic Alva
Life Insurance Professional
Rio Grand Valley – Weslaco Office
Esmeralda Salinas

Life Insurance Professional – RGV

Property & Casualty

Alamo Area – San Antonio Office
J.R Todd

Commercial Lines Sales Producer

Lillie Briones

Commercial Lines Assistant

Martha Thomas

Personal Lines Customer Service Representative

Rio Grand Valley – Weslaco Office
Jessica Paz

Commercial Lines Account Producer – RGV

Melinda Navarro

Personal Lines Account Manager – RGV


Alamo Area – San Antonio Office
Micah Hager

Director of Medicare

Travis Edwards

Medicare Sales Agent

Photo of Enrique Martin
Enrique (Quique) Martin

Medicare Sales Agent

Patricia Duran

Medicare Sales Agent – RGV

Cuellar Wealth Management

Alamo Area – San Antonio Office
Juan Cisneros
Client Services Associate

Cuellar Media LLC

Alamo Area – San Antonio Office
Maria F. Nolasco

Director of Trade Shows

Victor Hernandez

Graphic Designer


Alamo Area – San Antonio Office
Kirstynn Miller

Director of Recruiting

Employee Benefits

Alamo Area – San Antonio Office
Gilbert Serna

EB Sales Manager

Photo of Tammy Contreras
Tammy Contreras

Group Benefits Renewal Manager

Monique Monreal

Employee Benefits Account Manager


Alamo Area – San Antonio Office
John Bodker II

Director of Supplemental Benefits 

Debra Perez

Supplemental Benefits – EA

Rebecca Barry

Supplemental Benefits – EA

Francisco Mendez

Supplemental Benefits Enrollment Manager

Mark Ludwick

 Sales Large Group

Guillermo Martinez

Employee Benefits Case Manager

Kathleen Guidry

Supplemental Benefits Sales Advisor

Ron Zullo

Supplemental Benefits Sales Advisor

Jason Bodker

EB Enrollment Representative

Office (Technical/

Alamo Area – San Antonio Office
Photo of Dale R Westendorf
Dale R. Westendorf

IT Manager

Analea Latimer

Administrative Receptionist – NW Atrium

Louis “Lou” Ferdin


Diane Alvarado

 Receptionist – City View

Rio Grande Valley – Weslaco Office/Roma
Emily Anciso

Receptionist – RGV Weslaco

Maria Alviso

Receptionist – RGV Roma

Products and Services Custom Tailored for You

Offering over 400 products from over 100 companies Cuellar and Associates offers unparalleled customization. Let us help you find the perfect solution.

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